LA Rocks began humbly in 2002 as a result of the hard work and dedication of its two owners. Both having an eclectic background and a fierce work ethic, they joined forces to focus their energy on a single business endeavor that has since blossomed into the thriving jewelry company LA Rocks is today.

Our competitive niche in this industry is the product development aspect of our company. The styles we provide across all our platforms bring a sense of intimate fashion and oftentimes inspiration to stores that other jewelry brands do not. We focus less on making a better version of what our competitors are producing and more on breaking trail into the emotional side of jewelry, attempting to foster a sentimental connection between customer and product. We find this technique generates more business than fad trends ever could. Our ingenuity in this regard has allowed us to thrive and being the pioneers of this trend, we have no intention of slowing down.

The future of LA Rocks is a continued growth into new markets and younger demographics as we explore the sale of our jewelry in theme parks and promote partnerships with name brands that want to diversify their image.