MISSION STATEMENT

We at LA Rocks strive for excellence in both business and product. What started in 2002, with hard work and dedication, has since blossomed into the creative and influential jewelry company we are today. Our focus is not to copy pieces found in fine jewelry catalogs or recycle classics, rather we aim to flex our creative muscle and design jewelry that inspires the consumer and generates a lasting emotional connection that goes beyond beauty and status. In doing so we strive for the highest level of sustainability through fair labor practices and environmental certifications that we mandate all entities we associate with adhere to. We also make a considerable effort to maintain a high functioning workplace by employing not only the best in the field but ensure these individuals facilitate a productive environment. With a future of growth in mind, we look to expand our jewelry lines as well as delve into new market territory to ensure no facet of this industry is left unexplored.